Links

Links allow users to change locations.

On this page:

Best Practices

  • When writing links, users should be able to clearly understand the destination of the link.
  • Assistive technology also uses the text in the link to describe the link to users.
  • Voice control technology uses the text in the link as activation text for the user.
  • The text in the link should communicate the link’s destination.
  • Refrain from generic link text such as “click here”.
  • Pelican automatically applies distinct styling to links to an external site using target="_blank".

A clear example:

Search engines allow us to find information about cats.

An unclear example:

Search engines allow us to find information about cats. Click Here

Underlines in Paragraphs

  • Links should contain underlines when they are in paragraph text.
  • The underlines help to designate the clickable link text because it doesn’t rely on color alone.
  • Don’t use underlines for emphasis. Underlines are reserved for links in paragraph text.
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